EU–China Industrial Cooperation in Practice – Sino-European Green Transition Alliance

22nd April, 2026, 14:30-15:30, Hannover Messe
EU–China Industrial Cooperation in Practice
What works, and what fails

A 60-minute focused exchange for companies interested in cross-border industrial partnerships in the field of green transition

3 short talks – 3 practical perspectives

1. The Hidden Driver of Success
Intercultural Management in China-Europe Business
2. What Chinese Companies Really Look for in a European Partner
Beyond Product, Prices and Presentation
3. Chinese Manufacturing Investments in Europe
Best Practice and Lessons Learned

What you will gain:

1. Practical Do’s and Don’ts from real EU-China projects
2. Insights into common cross-border pitfalls
3. Direct exchange with exhibitors seeking international partnerships
4. Insights into the new Sino-European Green Transition Alliance

Tobias Frieser

Founder & CEO of L&B International, active in Europe and China. Former Head of PMO for the Gotion Slovakia Gigafactory and project leader for multi-million-euro industrial construction projects at Volkswagen AG. Focused on building practical industrial bridges between China and Europe.

Dr. Anja Ketels

China consultant and intercultural project manager with 15+ years of experience in German-Chinese cooperation. Former General Manager of MFC – China Insights & Solutions, advising European companies on China strategy and market entry. Experienced in leading cross-cultural cooperation projects across industry, research, and academia.

Yingnan Yao

Native Chinese professional with 20+ years of academic and professional experience in Europe. 14+ years in international logistics, focused on automotive, battery, and e-commerce supply chains. Specialised in cross-border business development and strategic partnership building, helping growth-oriented companies turn market insight into tangible business results.

Registration

EU–China Industrial Cooperation in Practice
What works, and what fails

A 60-minute focused exchange for companies interested in cross-border industrial partnerships in the field of green transition.

Wednesday, 22 April 2026, 14:30 – 15:30

Hannover Messe, Hall: 12, A 66

Free participation

Please register by filling out the registration form.

If you have any questions, please send an email to info@sino-eu-alliance.com.